Privacy policy

This website is operated by Elite Athletics Clothes.

For the purposes of applicable data protection laws, including the General Data Protection Regulation, also known as GDPR, Elite Athletics Clothes is the data controller of the personal information collected through this website.

If you have any questions about this Privacy Policy or how your personal data is handled, you can contact us at:

When you visit our website, place an order, create an account, subscribe to our newsletter or contact us, we may collect certain personal information. This may include:

• —Your name
• —Email address
• —Phone number
• —Billing address
• —Shipping address
• —Order details
• —Payment information
• —Account information
• —Customer service messages
• —IP address
• —Browser type
• —Device information
• —Time zone
• —Cookie data
• —Pages viewed
• —Products viewed
• —Referring websites or search terms
• —How you interact with our website

We refer to this information collectively as "Personal Information".

When you make a purchase or attempt to make a purchase through our website, we collect information needed to process and fulfil your order. This includes your name, billing address, shipping address, email address, phone number, order details and payment-related information.

Payment information is processed securely through our payment providers. Elite Athletics Clothes does not directly store full credit card numbers. We use Order Information to:

• —Process payments
• —Confirm your order
• —Prepare and ship your order
• —Provide tracking information
• —Issue invoices or receipts
• —Communicate with you about your purchase
• —Handle returns, delivery issues or customer support requests
• —Screen orders for potential fraud or risk
• —Comply with legal, tax and accounting obligations

When you browse our website, we automatically collect certain information about your device and how you interact with the site.

This may include your IP address, browser type, operating system, device type, time zone, referring pages, pages viewed, products viewed, clicks and other browsing behaviour. We use Device Information to:

• —Improve and optimise our website
• —Understand how visitors use our online store
• —Analyse product and page performance
• —Improve the customer experience
• —Measure marketing and advertising effectiveness
• —Detect, prevent and reduce fraud, abuse or security risks

We use cookies and similar technologies to operate and improve our website.

Cookies are small data files placed on your device or browser. They help the website remember your preferences, keep your shopping cart active, understand how customers use the site and support marketing or analytics functions. We may use the following technologies:

• —Cookies: small data files placed on your device, often including an anonymous unique identifier.
• —Log files: files that track actions occurring on the website and collect data such as IP address, browser type, internet service provider, referring pages, exit pages and date/time stamps.
• —Pixels, tags and web beacons: electronic files used to understand how visitors browse the website, interact with products or respond to marketing campaigns.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect some parts of the website, including checkout, cart functions and account features.

We use your Personal Information to operate our business and provide our services. This includes using your information to:

• —Process and fulfil orders
• —Arrange shipping and delivery
• —Send order confirmations, invoices and tracking updates
• —Respond to customer service enquiries
• —Manage returns, delivery claims or order issues
• —Improve our website and shopping experience
• —Personalise your experience on the site
• —Detect and prevent fraud, abuse or unauthorised activity
• —Analyse website performance and customer behaviour
• —Send marketing emails, if you have opted in
• —Show relevant advertising, where permitted
• —Comply with legal, tax, accounting and regulatory obligations

If you are located in the European Economic Area, the United Kingdom or another region with similar data protection laws, we process your personal information based on one or more legal grounds. These may include:

• —Contract: when processing is necessary to fulfil your order, process payment, arrange shipping or provide customer support.
• —Consent: when you subscribe to marketing emails, accept certain cookies or choose to receive promotional communications.
• —Legal obligation: when we need to keep records for tax, accounting, fraud prevention or legal compliance.
• —Legitimate interests: when we improve our website, prevent fraud, secure our services, analyse performance or communicate with customers in a reasonable and expected way.

You may withdraw your consent at any time where processing is based on consent.

If you subscribe to our newsletter or agree to receive marketing communications, we may use your email address to send you updates about new arrivals, rare Pro Elite pieces, athlete-worn items, team-issued collections, promotions, restocks or brand news.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

We will not sell your personal information to third parties.

We share your Personal Information with trusted third parties only when necessary to operate our website, process orders, provide services or comply with legal obligations. These third parties may include:

• —Payment processors
• —Shipping carriers
• —Fulfilment and logistics providers
• —Website hosting providers
• —Ecommerce platform providers
• —Analytics providers
• —Email marketing providers
• —Advertising platforms
• —Fraud prevention tools
• —Professional advisers (accountants or legal advisers)
• —Public authorities, where required by law

These service providers are only allowed to use your information as necessary to provide services to us, comply with legal requirements or protect our rights.

We may use analytics and advertising tools to understand how customers use our website and to improve our marketing.

For example, we may use tools such as Google Analytics to help us understand website traffic, customer behaviour, product performance and user experience.

We may also use advertising pixels or similar technologies to measure the effectiveness of advertising campaigns and show relevant ads where permitted by law.

You can manage cookies through your browser settings or, where available, through our cookie preferences tool.

Because we work with service providers such as ecommerce platforms, payment processors, shipping providers, analytics tools and marketing platforms, your Personal Information may be processed outside your country of residence.

Where personal information is transferred outside the European Economic Area, we take appropriate steps to ensure that your information is protected in accordance with applicable data protection laws.

This may include using contractual safeguards, approved transfer mechanisms or working with providers that apply recognised data protection standards.

We keep your Personal Information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Order information may be retained for legal, tax, accounting, fraud prevention and business record purposes.

Marketing information is kept until you unsubscribe or request deletion, unless we have another lawful reason to retain it.

Customer service messages may be kept for a reasonable period to help us manage enquiries, disputes, delivery issues or future support requests.

Depending on where you live, you may have certain rights regarding your Personal Information. These rights may include the right to:

• —Access the personal data we hold about you
• —Request correction of inaccurate or incomplete data
• —Request deletion of your personal data
• —Request restriction of processing
• —Object to certain types of processing
• —Request data portability
• —Withdraw consent where processing is based on consent
• —Object to direct marketing
• —Lodge a complaint with a data protection authority

If you would like to exercise any of these rights, please contact us at:

We may need to verify your identity before responding to your request.

We take reasonable technical and organisational measures to protect your Personal Information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. While we work to protect your Personal Information, we cannot guarantee absolute security.

Our website is not intended for children under the age of 16.

We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete that information.

Some browsers may send a "Do Not Track" signal.

Please note that our website may not alter its data collection and use practices when it detects a Do Not Track signal from your browser. You can manage cookies and tracking preferences through your browser settings or our cookie tools, where available.

Our website may contain links to third-party websites, platforms or services.

We are not responsible for the privacy practices, content or security of third-party websites. We recommend reviewing the privacy policies of any third-party websites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, technology, services or business operations.

Any changes will be posted on this page with an updated "Last updated" date.

Your continued use of the website after changes are posted means that you accept the updated Privacy Policy.